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Cost-effective: the company only pays for bugs which are found instead of an hourly or salaried rate which professional testers would receive

Vast range of users provide huge diversity in their experiences

Allows for testing with all kinds of different parameters, such as with different connection speeds, browsers, and devices to which the core testing team may not have access

Larger group is more likely to find reproducible bugs than a handful of testers

Lack of bias towards the company can be expected of testers

Monetary value of both of the above more thorough testing for an equal price range in a shorter amount of time sans contract and overhead.

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